Jacobs Millicano 95g
Jacobs Millicano 95g is the most superior brand in Jacobs’ item reach and Russian shoppers don’t grasp its troublesome advantage – the entire bean moment espresso. JM is moment espresso and in each granule there is a piece of regular ground espresso. The brand name “Millicano” sounds exceptionally Italian; likewise Italians are extraordinary epicureans of good espresso. That is the reason we choose to connect our mission with Italy and pick popular moving tycoon Gianluca Vacchi as a brand minister. Gianluca is exceptionally well known in Russia, particularly among ladies, the primary interest group of Millicano; likewise he is mogul, which fits to the superior brand. We made the advance video and music video where Gianluca teaches shopper about item benefits and proclaims his adoration for Russian ladies in heartfelt manner.